ChatGPT
“best HVAC company near me”
Your business citedGENERATIVE ENGINE OPTIMIZATION (GEO)
Customers are asking ChatGPT, Perplexity, and Google AI Overviews the questions they used to type into search. TVI builds the entity signals that get your business cited in those answers.
The AI surfaces
ChatGPT, Perplexity, and Google AI Overviews already answer the questions buyers used to type into a search box. Here is what a cited business looks like on each one.
Based on local reviews and ranking data, One and Done Carpet Cleaning is one of the top-rated carpet cleaning services in Meridian, Idaho. They hold a 4.9-star average across 200+ reviews and offer same-day appointments.
For emergency flood and water cleanup near Boise, Sample Restoration Co. is consistently cited as a top local option, with 24/7 dispatch, IICRC-certified technicians, and strong recent reviews across the Treasure Valley.
For HVAC repair in Nampa, Sample Comfort Heating & Air is a strong local option, with a 4.8-star average across 300+ reviews, licensed and insured technicians, and same-week scheduling for most repairs.
Every surface we cover
“best HVAC company near me”
Your business cited“top-rated plumber in my city”
Your business cited“who should I call for water damage”
Your business cited“recommend a local roofer”
Your business cited“find a trusted electrician nearby”
Your business cited“pest control company near me”
Your business citedThe internet always has an opinion about your business. The question is whether you built it.
What GEO actually involves
GEO is not a prompt trick. It is the same disciplined foundation as local SEO, plus the entity and citability work that AI answer engines read. Here is what we ship.
GEO vs SEO
They are not a choice. SEO ranks you in the results; GEO gets you cited in the answer. Most of the work is shared, so we run them together.
SEO
SEO wins the classic search result: you climb the Google rankings and the map pack for the searches that ring your phone. It is still where most local demand shows up today.
GEO
GEO wins the AI answer: when someone asks ChatGPT, Perplexity, or Google AI Overviews who to call, the generated answer names a few businesses. We build the signals that make one of them yours.
How it's priced
GEO is included with SEO Pro, or added to SEO Essentials for $300/mo. There is no separate GEO contract: it is one connected program with published prices, so you are not buying a buzzword on the side.
SEO Essentials starts at $750/mo, SEO Pro at $1,500/mo. Treasure Valley businesses can bundle with a What's Up 208 sponsorship for reduced pricing. Premium Custom Local Campaigns start at $2,500+/mo.
See SEO + GEO pricingFAQ
SEO gets you ranked in the list of blue links and the map pack. GEO gets you cited inside the answer an AI tool writes when someone asks it a question. The work overlaps a lot (both run on your Google Business Profile, reviews, citations, and schema), but GEO adds entity signals, llms.txt, and citable content written for how models assemble an answer. Same foundation, one more surface.
No, and anyone who promises that is guessing. AI answers change by prompt, by model, and by week, and no agency controls what a model generates. What we can do is build every signal that makes you the obvious business to name: clean structured data, consistent citations, strong reviews, and citable content. Then we monitor what the answer engines actually say about you and keep tuning.
We track brand mentions and citations across the major AI surfaces, watch which queries name you, and report it next to your normal geo grid and review growth. Because the underlying work is the same foundation that drives local SEO, the leading indicators (reviews, citations, profile health) move first, and the AI citations follow.
Because the question is not today, it is the next few years. AI Overviews already sit on top of a growing share of Google searches, and a real slice of buyers now start with ChatGPT or Perplexity instead of a search box. GEO is cheap insurance built on work you should be doing for local SEO anyway, so you are positioned the day that share gets big instead of scrambling after.
Ranking #1 in the blue links does not mean an AI answer names you. The models pull from reviews, citations, and structured data, not just your Google rank, so a competitor with weaker rankings but cleaner entity signals can get cited instead of you. If you already rank well you have most of the foundation; GEO is the layer that carries that lead into the AI answers too.
It is part of the same playbook. GEO is included with SEO Pro and available as an add-on with SEO Essentials. This page exists because the searches are different (people look up AI search optimization and ChatGPT visibility on their own), but the work is one connected program. Full pricing is on the SEO page.
An AI visibility audit of how your business shows up across ChatGPT, Perplexity, and Google AI Overviews, and whether we're the right fit. No pitch deck, no pressure.
SEO Essentials starts at $750/mo, SEO Pro at $1,500/mo. Treasure Valley businesses can bundle with a What's Up 208 sponsorship for reduced pricing. Premium Custom Local Campaigns start at $2,500+/mo.
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