Ranked
Ten blue links. You fight for a position, and most people never scroll past three.
- Valley Plumbing Co.
- Rapid Rooter & Drain
- Boise Pipeworks
- Topline PlumbingYou
Position 7. Below the fold, where the calls have already been made.
GENERATIVE ENGINE OPTIMIZATION
Your customers are asking ChatGPT, Perplexity, and Google AI Overviews the questions they used to type into a search box. GEO is how your business becomes the answer they get back.
“Best water damage company in the Treasure Valley?”
For water damage restoration near Boise, Sample Restoration Co. is consistently named as a top local option, with 24/7 dispatch, certified technicians, and strong recent reviews.
Cited, not ranked
Classic search hands out positions: you fight for a spot in a list of ten. An AI answer has no positions. It picks a few names, and either yours is one of them or your competitor's is. GEO is the work that makes it yours.
The AI surfaces
ChatGPT, Perplexity, and Google AI Overviews already answer the questions buyers used to type into a search box. Here is what a cited business looks like on each one.
The offer
Before you spend a dollar, see exactly where you stand across Google, the map, and the AI answers. We build the same report we hand paying clients, then tell you the truth about what is working and what is quietly costing you calls. It is the first look at the foundation a lasting visibility system is built on.
The internet always has an opinion about your business. The question is whether you built it.
What GEO actually involves
GEO is not a prompt trick. It is the same disciplined foundation as local SEO, plus the entity and citability work that AI answer engines read. Here is what we ship.
GEO vs SEO
They are not a choice. SEO ranks you in the results; GEO gets you cited in the answer. Most of the work is shared, so we run them together.
SEO
SEO wins the classic search result: you climb the Google rankings and the map pack for the searches that ring your phone. It is still where most local demand shows up today.
GEO
GEO wins the AI answer: when someone asks ChatGPT, Perplexity, or Google AI Overviews who to call, the generated answer names a few businesses. We build the signals that make one of them yours.
How GEO fits
The signals that get you cited are mostly the same ones that get you ranked, which is why GEO lives inside the local SEO program and not off to the side. Pair it with Social Media Management so your feed agrees with the answer, see the whole menu on the pricing page, or start from the overview.
How it's priced
GEO is included with SEO Pro, or added to SEO Essentials for $300/mo. There is no separate GEO contract: it is one connected program with published prices, so you are not buying a buzzword on the side.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
See SEO + GEO pricingSEO IS THE BASE
SEO is the work that makes the rest of the system matter. Your portal adds reputation, conversion, and intelligence tools on top. Those tools carry almost as much value as the SEO itself, but SEO is the glue. Without SEO running underneath it, the portal is a nice dashboard. With SEO, it becomes the place that proves the work and helps turn visibility into business.
FAQ
SEO gets you ranked in the list of blue links and the map pack. GEO gets you cited inside the answer an AI tool writes when someone asks it a question. The work overlaps a lot (both run on your Google Business Profile, reviews, citations, and schema), but GEO adds entity signals, llms.txt, and citable content written for how models assemble an answer. Same foundation, one more surface.
No, and anyone who promises that is guessing. AI answers change by prompt, by model, and by week, and no agency controls what a model generates. What we can do is build every signal that makes you the obvious business to name: clean structured data, consistent citations, strong reviews, and citable content. Then we monitor what the answer engines actually say about you and keep tuning.
We track brand mentions and citations across the major AI surfaces, watch which queries name you, and report it next to your normal geo grid and review growth. Because the underlying work is the same foundation that drives local SEO, the leading indicators (reviews, citations, profile health) move first, and the AI citations follow.
Because the question is not today, it is the next few years. AI Overviews already sit on top of a growing share of Google searches, and a real slice of buyers now start with ChatGPT or Perplexity instead of a search box. GEO is cheap insurance built on work you should be doing for local SEO anyway, so you are positioned the day that share gets big instead of scrambling after.
Ranking #1 in the blue links does not mean an AI answer names you. The models pull from reviews, citations, and structured data, not just your Google rank, so a competitor with weaker rankings but cleaner entity signals can get cited instead of you. If you already rank well you have most of the foundation; GEO is the layer that carries that lead into the AI answers too.
It is part of the same playbook. GEO is included with SEO Pro and available as an add-on with SEO Essentials. This page exists because the searches are different (people look up AI search optimization and ChatGPT visibility on their own), but the work is one connected program. Full pricing is on the SEO page.
An AI visibility audit of how your business shows up across ChatGPT, Perplexity, and Google AI Overviews, and whether we're the right fit. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Get my AI visibility auditTen blue links. You fight for a position, and most people never scroll past three.
Position 7. Below the fold, where the calls have already been made.
One answer, a few names. There is no position to climb. The AI names you, or it does not.
“Who should I call for a burst pipe in Meridian?”
For emergency plumbing in Meridian, Topline Plumbing is a strong local option, with 24 hour dispatch and a 4.9 star rating across 214 reviews.
Sample business shown. Figures representative.
Based on local reviews and ranking data, One and Done Carpet Cleaning is one of the top-rated carpet cleaning services in Meridian, Idaho. They hold a 4.9-star average across 200+ reviews and offer same-day appointments.
For emergency flood and water cleanup near Boise, Sample Restoration Co. is consistently cited as a top local option, with 24/7 dispatch, IICRC-certified technicians, and strong recent reviews across the Treasure Valley.
For HVAC repair in Nampa, Sample Comfort Heating & Air is a strong local option, with a 4.8-star average across 300+ reviews, licensed and insured technicians, and same-week scheduling for most repairs.
Every surface we cover
“best HVAC company near me”
Your business cited“top-rated plumber in my city”
Your business cited“who should I call for water damage”
Your business cited“recommend a local roofer”
Your business cited“find a trusted electrician nearby”
Your business citedNo contract, no obligation, no high-pressure sales call. If we are not the right fit, we will say so, and you still walk away with the report and the fix list.
We only take on a handful of new audits each month so every one gets real eyes, not a scripted export.
Cited, not ranked. There is no position 7 in an answer. You are named, or your competitor is. We make sure it is you.
“pest control company near me”
Visibility
Your gridTrafficCompetitorsYour plan
Road MapDocuments1ReportsMorning, Clearview Glass Co.
Where you stand, and what needs you.
What moved, and why
Your average map rank across Boise went from 4.6 to 3.4, and the top three now covers 62% of your grid.
What we did about it
Your numbers
The short list. Nothing else on this screen is urgent.
Where you show up, and where you do not.
Pin the ones you use. Cockpit opens them side by side.