Average job size
$1,500 to $6,000 per residential install, more for commercial and HOA work
HOLIDAY LIGHTING · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes holiday lighting different
Holiday lighting lives or dies by an 8 to 12 week buying window. The visibility you build in the off-season is what fills the calendar before the rush, not the ads you scramble to buy in November when everyone else is bidding too.
The category is visual and Pinterest-driven. Buyers compare photos before they compare prices, so a profile full of real install shots and a gallery that loads fast does more selling than any pitch.
Repeat customers are the real math. A homeowner who loved last year's install rebooks the next, so the work compounds: each season should start further ahead than the last instead of resetting to zero.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$1,500 to $6,000 per residential install, more for commercial and HOA work
An 8 to 12 week selling window, with booking that starts in early fall
1 to 2 weeks in season, faster as the calendar fills up
Repeat rebooks and referrals make each season start fuller than the last
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Build the service and neighborhood pages and load the profile with real install photography. Set the category and service area. Stand up an early-bird booking page in the off-season.
Time the review velocity to the buying window, publish the look-and-style content buyers compare, and add the takedown-and-storage offer as its own page.
Push the geo grid across the neighborhoods you want, capture commercial and HOA queries, and set the rebooking system so last year's customers come back first.
Why TVI gets holiday lighting
We co-founded a Christmas lights and holiday decor business, so we have lived the brutal short window, the photo-driven buying, and the rebooking math. We know that the visibility you build in July is what fills December, and we built this playbook to do exactly that.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Holiday Lighting Co. booked solid eight weeks ahead of peak season.A seasonal holiday-lighting installer that lived or died by a six-week window with no off-season visibility to fill the calendar early. We built service and neighborhood pages ahead of the season, timed review velocity to the buying window, and paired the SEO foundation with local distribution so the pipeline started full.
Illustrative example. Anonymized and not a specific client.
FAQ
That short window is exactly why it works. We build visibility in the off-season so the calendar fills before the rush, instead of fighting for expensive ads in November when every installer is bidding at once.
It matters a lot. The category is visual and Pinterest-driven, so we make sure your profile and pages lead with real install photos that load fast, because buyers compare images before they compare prices.
Repeat business is the compounding part. We build the review and visibility foundation once, and each season starts further ahead than the last as past customers rebook and new ones find you earlier.
No. Flat monthly retainer. Every booking that comes in during the window is yours, whether it is a single install or a full street.
Spring or summer. The rankings and reviews take a few months to mature, so building in the off-season is what puts you on page one before buyers start searching in the fall.
Yes, and it is money most installers leave on the table. We give takedown and storage its own page and offer so the searcher books the full season with you instead of just the hang.
Those are higher-ticket and search differently, so we build a commercial and HOA page that speaks to scale, reliability, and a professional look, and make sure you show up for those queries too.
They do, because people increasingly ask an AI for the best local installer. We publish citable answer content and schema so when someone asks who to hire for holiday lights in your area, your business is named.
Real reviews
Holiday lighting lives and dies by a short window. They had our pages and reviews ready before the season even started, and we booked three weeks earlier than last year.
A visibility audit of your current footprint across Google and AI search, timed to the buying window that fills your calendar. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit