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PROOF

Two businesses we took from hard to find to first on the list.

A good local business that outgrew its paper front desk, and a startup that was living on referrals. Different problems, same fix: get found, make it easy to say yes, and hold the top spot. Anonymized, with any outcome figure marked illustrative until a client clears it.

CASE STUDY · EQUIPMENT REPAIR · TREASURE VALLEY, ID

We brought a profitable repair shop online, and the work roughly doubled.

Family repair shop, Treasure Valley

Before

This was already a good business. A family run repair shop with steady walk-ins, a full bench, and a reputation earned over years. The problem was growth. The market kept getting busier and the shop could not keep up, because the front counter still ran on a paper intake book. If you were not standing at the counter or calling during business hours, there was no way to reach them. Anyone looking online found almost nothing.

What we did
  • Built a real website that loads fast and reads clearly on a phone.
  • Added online booking, so a customer can reserve a repair slot at 10pm instead of waiting for business hours.
  • Turned the front counter into digital tickets, and kept the paper intake book as a backup on day one.
  • Won the local search for the core repair, so the growing demand had a place to land.
The result

Within about a year the shop was booking close to twice the work it had before. Most of the new jobs came from customers who found them online and booked without ever calling. Same crew, same bench, same reputation. We just made it easy for a busy market to find them and say yes.

roughly 2xMonthly jobs bookedillustrative
0 to most new jobsBooked onlineillustrative
#12 to #1Map rank, core repairillustrative
small engine repair near me
  1. 1This shop4.9180+ reviewsBook onlineWebsite
  2. 2Nearby competitor4.452 reviews
  3. 3Nearby competitor4.123 reviews

Where they land now when someone nearby searches for the repair. Ranking illustrative.

Already profitable and hard to find online? That is the easiest kind of business to grow.

Request a visibility audit

Anonymized engagement. Figures marked illustrative describe the shape of the result, not an exact client account.

CASE STUDY · PEST CONTROL · TREASURE VALLEY, ID

A pest control startup living on referrals, turned into the name people find first.

Pest control startup, Treasure Valley

Before

A brand new pest control company with a couple of trucks and a book that started with friends, then friends of friends. Pest control has a low barrier to entry, so the space was crowded, and most of the competition was trying to grow off TikTok clips instead of doing the boring work. The company was good in the field. Online it did not exist. When the referrals ran thin, so did the calendar.

What we did
  • Brought them online from day one with a clean website and a properly built Google profile, at a low barrier to entry a new company could afford.
  • Set up reviews, citations, and the local foundation the TikTok crowd never bothers with.
  • Went after local search across the whole service area, then held it week after week.
  • Kept the grid green while the lazy competition drifted, so the category stayed theirs.
The result

The book of business stopped depending on who they knew. Within two seasons they ranked at or near the top across most of their service area, and the calls came from people searching. A startup that could have stayed a side hustle became the pest control company the area finds first.

#14 to #2Average map rankillustrative
most of the gridService area in the top 3illustrative
referrals to steady searchWhere the calls come fromillustrative
Local Search Grid
Pest control, service area
This month
241341352352312413512413124134124131341231252412312413523123135235231241352352413
2.6Avg rank
74%Top-3 visibility
81Searches simulated

Their visibility across the service area now. Mostly top three. Illustrative of the engagement.

Starting out in a crowded local space? The boring foundation is how you win it.

Request a visibility audit

Anonymized engagement. Figures marked illustrative describe the shape of the result, not an exact client account.

How we did it

More engagements, told start to finish.

Water Damage Restoration

Restoration Co., Treasure Valley

All 81 squares of the home city in the top three.

A restoration company whose home city grid holds all 81 squares in the top three.

How we did it

Pest Control

Pest Control Co., two markets

Average map rank 12 to the top three across two seasons.

A two-market pest control company that stopped losing its own season to bigger brands.

How we did it

The catalog

More engagements, at a glance.

Water Damage Restoration

Restoration Co., Mountain West

Average map rank #15 to #3, and steadier emergency calls every week

Calls12→34
Avg rank14.7→3.4
Jobs/mo~4/mo→~19/mo
Read full case study

HVAC

HVAC Co., Treasure Valley

Average map rank #14 to #4, and about a third more calls through the season

Calls24→41
Avg rank14.1→4
Jobs/mo~8/mo→~27/mo
Read full case study

Roofing

Roofing Co., Treasure Valley

Storm-season demand that lands on their phone, not a competitor's

Calls19→33
Avg rank13.4→4.2
Jobs/mo~5/mo→~18/mo
Read full case study

Pest Control

Pest Control Co., Pacific Northwest

A repeatable system across two markets, then a clean sale

Calls31→52
Avg rank12.8→4.4
Jobs/mo~11/mo→~31/mo
Read full case study

Holiday Lighting

Holiday Lighting Co., Multi-market

Booked solid several weeks ahead of peak season

Calls9→26
Avg rank15.2→4.8
Jobs/mo~3/mo (in season)→~14/mo (in season)
Read full case study

Mold Remediation

Mold Co., Multi-market

Steadier remediation calls while launching a second market

Calls14→31
Avg rank15.1→4.6
Jobs/mo~5/mo→~17/mo
Read full case study

Plumbing

Plumbing Co., Boise area

Average rank #17 to #5, and steadier emergency calls year round

Calls17→38
Avg rank17→5
Jobs/mo~6/mo→~22/mo
Read full case study

Med Spa

Med Spa, Meridian, ID

Steadier consultation bookings and treatments that fill up

Calls21→39
Avg rank13.9→4.3
Jobs/mo~7/mo→~21/mo
Read full case study

Dental

Dental Practice, Sandpoint

Steadier new-patient calls in a town where everyone knows everyone

Calls18→37
Avg rank12.4→4
Jobs/mo~6/mo→~19/mo
Read full case study

Auto Repair

Auto Repair Shop, Coeur d'Alene

A 20-year shop finally ranking for its own town, with the bays full year round

Calls22→41
Avg rank13.1→4.5
Jobs/mo~8/mo→~24/mo
Read full case study

Cleaning Service

Cleaning Co., Boise

Average rank #16 to #4, and steadier recurring contracts

Calls14→32
Avg rank16→4.4
Jobs/mo~6/mo→~20/mo
Read full case study

HVAC

HVAC Co., Salt Lake City

Page two to top three across the Salt Lake valley in 12 months

Calls26→44
Avg rank13.7→4.1
Jobs/mo~9/mo→~26/mo
Read full case study

All figures are anonymized and illustrative of the playbook, not a specific client account.

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Most engagements run month to month. The work compounds, so the sooner it starts the better.

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Portal overviewExplore the toolsThe map and reportPortal assistantGlossary
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