Average job size
$150 to $600 per treatment, far more over the life of a quarterly plan
PEST CONTROL · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes pest control different
Pest control is recurring revenue. The customer who finds you in an urgent search becomes a quarterly contract, so the cost of one ranking compounds for years instead of paying off a single time.
The work is seasonal and species-specific. Ants, rodents, wasps, and termites each spike at different times of year, so service and city pages built ahead of each cycle decide who gets the call when the problem starts.
Residential and commercial buyers search differently. A homeowner wants the problem gone today, a property manager wants a contract and proof of reliability, so your pages and reviews have to speak to both without blurring together.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$150 to $600 per treatment, far more over the life of a quarterly plan
Ants and wasps in spring and summer, rodents in fall, termites on their own swarm cycle
Same-day for an active infestation, slower for a planned contract
One ranking can feed years of recurring quarterly revenue
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Set the right primary category, build the core service pages, and split residential from commercial intent. Fix citations and stand up the seasonal content calendar so each species cycle is covered before it hits.
Publish species and city pages ahead of the next season. Run the review engine to keep the profile active year-round. Add commercial and property-management pages for the recurring contracts.
Track the geo grid by city, expand into the suburbs with the most contract potential, and report which species and cities are driving calls so the next quarter is timed even better.
Why TVI gets pest control
We owned and scaled a pest-control company as a side business, then grew it and sold it. We know the quarterly-contract math, the seasonal swing, and the difference between a one-time homeowner panic and a portfolio property manager. We built this playbook on our own pest-control revenue first.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Pest Control Co. built a documented, transferable visibility system across two markets.A two-market pest-control operator preparing for a sale with uneven rankings and no transferable visibility system. We cleaned up citations and entity schema across both markets, rewrote service pages for species-specific intent, ran monthly competitor geo grid sweeps, and documented a monthly playbook a buyer could inherit.
Illustrative example. Anonymized and not a specific client.
FAQ
It fits it better than almost any category. A single ranking feeds a stream of new contracts over years, so the recurring-revenue model is exactly why the monthly investment pays back.
Yes. We build service and city pages for the species that matter, ants, rodents, wasps, termites, and time the content and reviews to the cycles so you are visible before each season starts, not scrambling after.
Yes. We separate the intent on the page so a homeowner who wants the problem gone today and a property manager who wants a reliable contract each find what they need without the message getting muddy.
No. Flat monthly retainer. Every call is yours, residential or commercial, one-time or contract.
Yes. We build the recurring-plan offer into the pages and the profile so the searcher sees the quarterly option up front, which turns more first calls into contracts instead of single visits.
We can. Real-estate and escrow-driven termite searches are their own high-intent query, so we give them a dedicated page and make sure you show up when an agent or buyer needs an inspection on a deadline.
With proof of reliability. We build a commercial page that speaks to portfolios, standard reporting, and dependable scheduling, and we surface the reviews that show you keep accounts happy long term.
Because each new contract recurs, pest control usually reaches break-even faster than one-time categories. A handful of new quarterly customers from search can cover the monthly work and then keep paying every quarter after.
Real reviews
Nobody looks for a pest guy until there's a wasp nest by the door and they're searching right then. We weren't showing up for that. They fixed the foundation first, didn't push ads on me, and by month four the calls were steady. That's the work that pays.
A visibility audit of your current footprint across Google and AI search for the species and cities that drive contracts. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit