Average job size
$200 for a service call up to $8,000 for a repipe or sewer line
PLUMBING · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes plumbing different
Plumbing splits into emergency and scheduled work, and they search differently. A burst pipe is an instant call to whoever ranks first, while a water heater swap is a slower compare, so your pages and profile have to win both the panic search and the planned one.
The Google Business Profile is make-or-break. The map pack is where plumbing buyers compare options, so a complete, active profile with strong reviews is the single biggest lever on how many calls you get.
Trust signals close the job. Uniforms, branded vans, upfront pricing, and licensing are what a homeowner checks before letting someone into the house, so your pages and reviews have to put that proof front and center.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$200 for a service call up to $8,000 for a repipe or sewer line
Year-round, with frozen-pipe and water-heater spikes in winter
Emergency = same-day, installs and remodels run a slower compare
A good first call becomes the household plumber for years
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Rebuild the GBP around the right category, services, and service area. Fix citations. Build the emergency and top scheduled-service pages with licensing and pricing proof.
Run the review engine for on-time and clean-work proof, publish AI-citable answers for the common plumbing questions, and start the geo grid across the service area.
Expand the map-pack coverage city by city, add the higher-ticket repipe and remodel pages, and report rank and call movement against the baseline.
Why TVI gets plumbing
We have operated emergency-driven home-service businesses where the map pack is the whole game and trust signals close the job. We know plumbing buyers split between panic searches and planned installs, and we build the profile, pages, and reviews to win both.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Plumbing Co. went from a thin profile to owning the map pack for emergency terms.A licensed plumbing company with branded vans and good crews but an incomplete Google Business Profile and weak rankings for emergency searches. We rebuilt the GBP around primary categories and services, created emergency and scheduled service pages, and put licensing, pricing, and uniform proof where buyers look before they call.
Illustrative example. Anonymized and not a specific client.
FAQ
Yes, and they need different pages. Emergency terms are instant high-intent calls, so we build for speed and the map pack, while scheduled work like water heaters gets pages that win the slower compare. One foundation serves both.
For plumbing it is the make-or-break. The map pack is where buyers compare plumbers, so a complete, active profile with strong reviews is the biggest single lever we pull on your call volume.
Trust signals. Uniforms, branded vans, upfront pricing, and clear licensing are what someone checks before letting a plumber into the house, so we make sure that proof is on your pages, profile, and reviews.
No. Flat monthly retainer. Every call is yours, whether it is a 2am emergency or a planned install.
Yes. Those jobs are a slower, higher-value compare, so we give repipes, sewer lines, and remodel rough-ins their own pages and make sure you show up when someone is researching the bigger project, not just the quick fix.
We can. Commercial plumbing searches differently and rewards reliability proof, so we build a commercial page and surface the reviews and response times that win recurring building accounts.
On local depth they cannot match. We out-build them on real city pages, genuine local reviews, and a tight, active profile, which is where a local shop beats a national brand spending on ads.
Profile and review work usually moves call volume within the first month or two, while the competitive emergency rankings build over several. One repipe or water-heater job can cover a month of work, so the math compounds quickly.
Real reviews
Two years ago when I met Brayden I was throwing money at Yelp ads and getting tire-kickers. They redid our Google profile and fixed a bunch of ads I did not even know were wrong. The calls coming in now are real jobs. Wish I'd done it sooner.
A visibility audit of your current footprint across Google and AI search for the emergency and scheduled terms that ring your phone. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit