Average job size
$200 service call to $8,000+ for a full system replacement
HVAC · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes HVAC different
HVAC demand is weather-driven and brutal at the peaks. The first heat wave and the first freeze send everyone searching at once, so the company that already ranks captures the rush while everyone else scrambles to buy ads at the worst possible price.
The primary GBP category quietly decides your ceiling. Listing HVAC instead of the precise Heating contractor or Air conditioning contractor category, and skipping emergency hours, caps how often you even appear in the map pack.
Maintenance plans are the real margin, and they are won online. The searcher who finds you for an emergency repair can become a recurring tune-up member, so the pages and follow-up have to sell the plan, not just the one fix.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$200 service call to $8,000+ for a full system replacement
Two peaks: summer cooling and winter heating, with shoulder-season tune-ups
Emergency = same-day, system replacement is a 1 to 2 week compare
Maintenance plans plus HOA and property-management referrals repeat for years
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Set the precise heating and cooling categories, add emergency hours, and rebuild the profile and service area. Build the AC, furnace, and replacement pages with financing and honest-pricing proof.
Run seasonal post and review velocity tied to the weather, publish AI-citable answers for the common HVAC questions, and start the geo grid across the service area.
Push map-pack coverage city by city ahead of the next peak, build the maintenance-plan and commercial pages, and report rank and call movement against the baseline.
Why TVI gets HVAC
We have built and run emergency-driven home-service companies where the season makes or breaks the year and the GBP category is the whole ballgame. We know HVAC buyers split between a panic repair and a planned replacement, and we build the categories, seasonal velocity, and plan-selling pages to win both.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
HVAC Co. booked 23 new install jobs in 90 days as its geo grid moved from an average rank of 14 to 4.A Boise-area HVAC company with a complete crew but a mis-categorized profile, no emergency hours, and weak summer rankings. We fixed the primary categories, built the repair and replacement pages with financing proof, ran seasonal review velocity, and tracked the geo grid as map-pack coverage moved outward. Emergency calls roughly tripled at the next peak.
A representative example of the playbook, not a specific client.
FAQ
We build for both peaks ahead of time. Separate cooling and heating pages, seasonal review and post velocity, and a profile that is already strong before the first heat wave or freeze, so you catch the rush instead of buying expensive ads during it.
Yes, and it starts with the basics most shops miss: the right emergency category and 24-hour hours on the profile, plus dedicated emergency pages, so you actually appear when someone has no heat at 11pm.
That is where the margin is, so we build it in. The pages and follow-up sell the tune-up membership, turning the searcher who found you for a repair into recurring revenue instead of a single job.
Yes. Those accounts are steady recurring work, so we build a commercial and property-management page that speaks to reliability and reporting and surface the reviews that win the contract.
It should. Financing turns a sticker-shock replacement into a yes, so we put it on the replacement pages and in the calls to action where the buyer is deciding.
On local depth and honest reviews. We out-build them on real city pages and genuine local proof, which is where a trusted local shop beats a national brand the buyer suspects will upsell them.
No. Flat monthly retainer. Every call is yours, whether it is a $150 service call or an $8,000 system replacement.
One system replacement can cover months of the work, so the math moves fast. Profile and review fixes usually lift calls within weeks, with the competitive seasonal rankings maturing over a few months.
Real reviews
First call was basically 'this takes six to twelve months, here's what we'd do, here's what it costs.' No big promises. Honestly that's what made me sign, everybody else swore I'd be number one by spring.
A visibility audit of your current footprint across Google and AI search for the repair, replacement, and emergency terms that drive HVAC calls. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500. SEO is where most clients start, and it is not everything we build: the portal itself, the review engine, digital and tap-to-share cards, custom CRM and internal tools, and Scout, the marketing app we wire into your account.
Request a visibility audit