Average job size
$5,000 to $50,000 per roof, depending on size and materials
ROOFING · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes roofing different
Roofing is high-ticket and storm-driven. A single hailstorm sends a whole neighborhood searching at once, so the roofer who already ranks and posts catches the wave of insurance claims while the rest are knocking doors.
Buyers are wary of storm-chasers. Out-of-town crews have burned homeowners, so local proof, real reviews, and a settled, established profile are what separate you from the fly-by-night competition online.
The deal often runs through insurance. Many roofs are claim jobs with a 30 to 60 day cycle, so your pages and reviews have to signal that you handle inspections, documentation, and the adjuster, not just the install.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$5,000 to $50,000 per roof, depending on size and materials
Storm-driven spikes plus a spring-through-fall installation season
Insurance-claim jobs run 30 to 60 days from inspection to install
One good neighborhood or storm can produce 5 to 10 jobs
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Build the repair, replacement, and material-specific pages with a real price range and warranty proof. Set the category and service area, fix citations, and load the profile with local job photos.
Stand up the insurance-claim and storm-response content, run review velocity that proves you are local and established, and start the geo grid across target neighborhoods.
After the next storm, push neighborhood coverage and photo posts to catch the claim wave, build the commercial roofing page, and report rank, call, and claim volume.
Why TVI gets roofing
We have run high-ticket home-service businesses where trust and local proof close a big, infrequent purchase, and where seizing a sudden demand spike beats everyone still knocking doors. We build roofing SEO to win the storm wave and to read unmistakably local against the storm-chasers.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Roofing Co. caught 47 new claims from GBP posts after a single hailstorm and grew revenue 118% year over year.A Treasure Valley roofing company that did good work but went quiet online between storms and lost claim jobs to out-of-town chasers. We built the replacement and insurance-claim pages, kept the profile active with local job photos and posts, and ran neighborhood geo grids. When the next hailstorm hit, the rankings and posts were already in place to catch the wave.
Illustrative example. Anonymized and not a specific client.
FAQ
Yes, if the foundation is already built. We keep your rankings, photos, and posts active between storms so when a hailstorm hits and the whole neighborhood searches at once, you are already the one showing up to catch the claims.
By reading unmistakably local. We surface your local job photos, verifiable reviews, licensing, and warranty so an established hometown roofer is the obvious safe choice over a crew that rolled in after the storm.
It changes the proof. We build insurance-claim and inspection content and surface reviews that mention you handled the adjuster and documentation, because that is what a homeowner filing a claim needs to see.
A range, yes. Hiding it entirely makes the researching buyer bounce, while an honest range builds trust and pre-qualifies the lead, so you spend time on serious buyers instead of tire-kickers.
No. Flat monthly retainer. Every call is yours, whether it is a small repair or a full $40,000 replacement.
Yes, on separate pages. Commercial roofing searches differently and rewards different proof, so we build it its own page while your residential and storm content does its own job.
That is why we start before the season. Profile and review work lifts calls within a month or two, and building the neighborhood rankings ahead of storm season is what positions you to catch the next wave.
They are growing fast for big, research-heavy purchases like a roof. We publish citable answer content and schema so when someone asks an AI for a trusted local roofer or about a claim, your business is named.
Real reviews
Roofing is brutal after a storm, everyone's fighting for the same searches. They got our service-area pages built out and now we show up in towns we never ranked in before. We are working on scaling our third crew.
A visibility audit of your current footprint across Google and AI search for the repair, replacement, and storm-claim terms that drive roofing calls. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit