Average job size
Measured per cover and per order, not per job, with repeat frequency the real value
RESTAURANTS · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes restaurants different
Restaurant discovery runs on Google and the map, not a job-size search. Hungry locals and visitors search nearby, scan photos and reviews, and decide in seconds, so a strong, current profile is what turns a search into a table or an order.
Reviews and photos are the menu before the menu. People eat with their eyes and trust recent reviews, so a profile full of fresh, appetizing photos and steady five-star proof drives more covers than any flyer.
The math is frequency, not ticket size. A new guest is worth far more than one meal once they become a regular, so winning local discovery compounds into repeat visits and word of mouth.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
Measured per cover and per order, not per job, with repeat frequency the real value
Seasonal and day-of-week swings, plus event and holiday spikes
Instant. The search-to-visit decision happens in seconds
A new guest who becomes a regular is worth many times one meal
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Rebuild the Google Business Profile, fix hours and categories, add menu schema, and load fresh, appetizing photos. Fix citations and the ordering and reservation links.
Set a weekly post and photo cadence, run a review-request engine, and publish local and AI-citable content for the dishes and occasions people search.
Strengthen local-pack and near-me coverage, build event, catering, and occasion pages, and report discovery, direction, and order movement against the baseline.
Why TVI gets restaurants
We live in local discovery: we operate our own local media and service brands in the Treasure Valley, so we understand exactly how locals and visitors find places to go. Restaurants win on a fresh profile, real photos, and recent reviews, and that is the foundation we build.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Restaurant Co. grew search-driven visits with menu schema, fresh photos, and a weekly review cadence.An independent restaurant with great food but a stale profile, no menu schema, and reviews treated as optional. We rebuilt the profile, added menu schema, set a weekly photo-and-post cadence, and ran a review engine, then tracked discovery and direction requests as local-pack visibility climbed.
Illustrative example. Anonymized and not a specific client.
FAQ
It absolutely does, just measured differently. For restaurants the win is local discovery: showing up when someone nearby searches for food, which turns into covers and orders rather than service calls.
They are most of the decision. People eat with their eyes and trust recent reviews, so we keep your profile full of fresh, appetizing photos and run a review engine, because that is what turns a search into a visit.
It is structured data that lets Google and AI answers actually read your menu. Most restaurants skip it, so adding it helps you show up for dish-specific searches and in the AI answers people increasingly use to pick where to eat.
Yes, and those are higher-value. They search differently than walk-in dining, so we build catering, event, and private-dining pages and make sure you show up when someone is planning, not just grabbing lunch.
No. Flat monthly retainer. The visibility, visits, and orders you earn are all yours, with no per-cover fee.
They matter for conversion. We make sure ordering and reservation links are front and center on the profile and pages, because a hungry searcher who finds you will act immediately if it is easy.
Yes. We operate our own service and media brands here, so local restaurants get a partner who already knows how guests in this valley search and choose, an advantage most agencies simply cannot offer.
Profile, photo, and review work usually lifts discovery and visits within the first month or two, with deeper local-pack rankings building over the following months. We report the discovery and direction numbers so you can see it.
Real reviews
Two years ago when I met Brayden I was throwing money at Yelp ads and getting tire-kickers. They redid our Google profile and fixed a bunch of ads I did not even know were wrong. The calls coming in now are real jobs. Wish I'd done it sooner.
A visibility audit of your current footprint across Google, the map, and AI search for the near-me and dish-specific searches that fill tables. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit