Average job size
$3,000 to $15,000 per emergency mitigation, more on a full rebuild
WATER DAMAGE RESTORATION · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes water damage restoration different
Water damage is a 24/7 emergency search. The buyer has a flooded floor at 2am and pulls up Google, the map pack, and increasingly an AI answer before they call anyone. If your profile is thin at that moment, the call goes to whoever shows up first.
Insurance shapes the whole job. Customers want a company that documents the loss, talks to the adjuster, and bills cleanly, so your pages and reviews have to signal that you handle the claim side, not just the cleanup.
Response time is the conversion driver. The category rewards the company that answers fast and shows up faster, so a 24-hour response engine and a fully built map presence turn searches into booked emergency jobs.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$3,000 to $15,000 per emergency mitigation, more on a full rebuild
Year-round, with frozen-pipe spikes in winter and storm spikes in spring
Emergency. The decision is made in minutes, on the phone
Insurance and plumber referral relationships repeat the same year
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Rebuild the Google Business Profile around the emergency category, 24/7 hours, and full service-area coverage. Fix NAP across the major citations. Stand up the emergency and city service pages.
Run the review-request engine so recent reviews mention response time and insurance. Publish AI-citable answer content for the burst-pipe and flood queries. Start the monthly geo grid.
Push coverage outward zone by zone from your fastest-response areas. Build adjuster and plumber referral pages. Report rank movement and call volume against the baseline.
Why TVI gets water damage restoration
We started and scaled a water-damage restoration company ourselves, then added mold and cleaning divisions on top of it. We have answered the 2am call, documented the loss for the adjuster, and lived the insurance billing cycle. This is not a vertical we read about.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Restoration Co. booked 14 new emergency leads in the first month.A regional water-damage restoration company with a thin Google Business Profile, inconsistent citations, and no service-area coverage beyond a single ZIP. We built the GBP, the emergency service and city pages, a 24-hour review response engine, and a monthly geo grid that pushed coverage outward zone by zone.
Illustrative example. Anonymized and not a specific client.
FAQ
Yes. Emergency terms are the highest-intent searches in the category, so we build the GBP, the service and city pages, and the AI-citable content around exactly those queries. The point is to be the answer when someone is standing in a flooded room.
No. Flat monthly retainer. Every emergency call that comes in is yours, whether it is five in a slow month or fifty after a storm.
It changes the proof. We make sure your pages, reviews, and profile signal that you document the loss and work with adjusters, because that is what an insured homeowner is checking for before they call.
Most campaigns reach break-even around month 6 to 9, with top-of-market visibility around month 24. One high-ticket emergency job can cover a month of disciplined work, which is why the math fits restoration faster than most categories.
Yes, in order. We start where you respond fastest and have the most reviews, then push the geo grid outward city by city, because thin coverage everywhere loses to strong coverage where you actually win.
Yes. A lot of restoration work is referral-driven, so we build referral and partner pages and make sure your profile and reviews give those referrers confidence that sending you a customer reflects well on them.
It should be. Mold is a distinct, high-intent search with its own buyer worry, so we build it its own service page and can run it as its own industry focus alongside water damage.
More every month. People in a panic increasingly ask an AI who to call, so we publish citable answer passages, entity schema, and an llms.txt so your business is the one those answers name.
Real reviews
Holiday lighting lives and dies by a short window. They had our pages and reviews ready before the season even started, and we booked three weeks earlier than last year.
A visibility audit of your current footprint across Google and AI search for the emergency terms that drive calls. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit