Average job size
$150 to $1,200 per visit, more on multi-day punch lists and remodels
HANDYMAN SERVICES · LOCAL SEO
The category has its own math: urgency, ticket size, seasonality, service area, reviews, and map coverage. We map where customers search, what they compare, and what proof they need before they call. Then we build the SEO and AI-search foundation around it.
SEO Essentials starts at $750/mo standalone or $400/mo bundled.
Request a visibility auditWhat makes handyman services different
Handyman work has a hyper-local search radius. People want someone close who can come this week, so ranking tightly in your own service area beats ranking thinly across a whole metro you would never drive to.
Photos on the Google Business Profile drive conversions. Buyers want to see real finished work, before-and-after shots and a range of jobs, so a profile full of genuine project photos converts far better than a bare listing.
Near me dominates the queries. The category is won in the map pack and local results, so a complete profile, consistent citations, and service pages for each job type are what put you in front of the searches that turn into calls.
The numbers
We build the SEO around how this category actually makes money, not a generic checklist.
$150 to $1,200 per visit, more on multi-day punch lists and remodels
Steady year-round, with a spring and early-summer home-project bump
Same week. Buyers book the first trusted pro who can show up
Reliable handymen become the household and landlord go-to for every job
Buyer behavior
We map the trigger, the comparison, and the exact words they type, then build the pages around them.
The gap
Plain-spoken, from running these businesses ourselves. Every one of these is fixable.
The plan
A disciplined local operating system, not a one-time optimization pass.
Fill out the Google Business Profile with real project photos, set the category and tight service area, and fix citations. Build the top job-type service pages.
Add pages for the most-requested jobs, run the review engine for finish-the-list proof, and start the geo grid in your drive radius.
Tighten coverage where you actually want to work, build the landlord and property-management page, and report which job types and areas drive the most calls.
Why TVI gets handyman services
We have run the kind of small, hands-on service businesses where word of mouth is everything and the whole game is showing up close to home and finishing the job. We build handyman SEO around that drive-radius and photo-proof reality instead of chasing a metro-wide ranking that never converts.
It all rides on the same local SEO program: GBP, geo grid, service and city pages, a review engine, and AI citability.
What success looks like
Handyman Co. captured the near-me searches across its core service radius.A one-truck handyman operation with great word-of-mouth but no presence in local search beyond a sparse listing. We filled out the Google Business Profile with real project photos, built service pages for the most-requested jobs, and cleaned up citations so the business showed up for the near-me queries in its drive radius.
Illustrative example. Anonymized and not a specific client.
FAQ
Yes, and tight is better. We focus the rankings on your real drive radius instead of spreading you thin across a whole metro, because customers want someone nearby who can come this week.
A lot. Handyman buyers want to see real finished work before they call, so we make sure your Google Business Profile is full of genuine before-and-after and project photos, which converts far better than a bare listing.
That query is won in the map pack and local results. We build a complete profile, consistent citations, and a service page for each job type so you show up for the near-me searches that turn into calls.
No. Flat monthly retainer. Every call is yours, whether it is a quick repair or a full punch list.
The common ones should. Drywall, fixtures, furniture assembly, and small remodels each get searched on their own, so a page per job type captures more queries and tells Google exactly what you do.
Yes, and it is some of the best recurring revenue in the category. We build a page for landlords and property managers and surface the reliability proof that makes you their on-call fixer.
We build around what you are licensed and comfortable doing, and we keep the content honest about scope. That actually helps, because clear, accurate pages rank better and bring you the jobs you want.
The profile, photo, and review work usually lifts calls within the first month or two, with the deeper job-type rankings building over a few more. We report it monthly so you can see which jobs are coming from search.
Real reviews
We have two locations and the rankings were lopsided, great in one town, invisible in the other. They worked it over a couple quarters and now both locations have leveled out. Both phones ring.
A visibility audit of your current footprint across Google and AI search for the local jobs in your service radius. No pitch deck, no pressure.
SEO Essentials starts at $750/mo and SEO Pro at $1,500/mo, and your portal comes with either plan. Social Media Management starts at $850/mo standalone or $650/mo as an SEO add-on. Google Ads management is a $1,000 one-time setup plus $650/mo, with your ad spend separate, and Meta ads management is coming soon. Custom Local Campaigns start at $2,500.
Request a visibility audit