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ROOFING · TREASURE VALLEY, ID

Storm-season demand that lands on their phone, not a competitor's

A roofing company that won jobs when storms hit but went quiet between them. We built the footprint so the demand spike lands on their phone instead of whoever bought ads that week. A steadier flow of work, season to season.

The situation

Where they were when they hired us.

Jobs / mo from search
~5/mo→~18/mo
Avg map rank
13.4→4.2
Monthly GBP calls
19→33
AI citations
0→4
  • Storm spikes drove searches, but the rankings were not there to catch them
  • No neighborhood or roof-type pages to capture specific intent
  • Google Business Profile had no recent photos or posts to signal activity
  • Competitors with paid ads were eating the organic demand

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Neighborhood and roof-type landing pages built ahead of storm season
  • Google Business Profile photo and post cadence that signals activity
  • Review engine to build trust faster than the ad-driven competitors
  • Citation cleanup and schema for organic and AI visibility

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 10 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Roofing Co., Treasure Valley
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+2020+20+2020+1920+20+20+20+181517191620+20+20+20+151214101720+20+20+191613512182020+20+20171011131520+20+20+20+191617141620+20+20+20+2020+20+2020+1920+20+20+20+20+20+20+20+20+20+
21.1Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 10 months
Local Search Grid
Roofing Co., Treasure Valley
Captured
Month 10
81079107911899685795911668563710777246587994442698105552476911663574711889685797911891181079
7.1Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 13.4 to 4.212 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 19 to 3312 months
  • About 13 more roof jobs a month traced to search across the busy season
  • Top-three coverage for roof repair and replacement across the valley
  • Neighborhood and roof-type pages that catch specific buying intent
  • A profile that looks active and current every time a storm sends traffic
Storms used to be a scramble. Now the demand finds us first, and we are not handing it to whoever bought ads that week.
General Manager, Roofing

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TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence
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SEOGEO (AI search), SEO add-onGoogle + Meta adsSocial Media ManagementCustom Local CampaignAll services
Platform
Portal overviewExplore the toolsThe map and reportPortal assistantGlossary
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbing
TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence

Targeted Visibility Intelligence. Built by operators.

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Based in the Treasure Valley, Idaho. Serving local businesses across the Pacific Northwest.

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