ROOFING · TREASURE VALLEY, ID

Storm-driven demand turned into a 118 percent year-over-year lift

A roofing company that won jobs when storms hit but had no visibility between them. We built the footprint so the demand spike landed on their phone instead of a competitor's. Year over year, leads were up 118 percent.

The situation

Where they were when they hired us.

Revenue
~$70K/mo→~$165K/mo
Avg map rank
13.4→4.1
Monthly GBP calls
19→64
AI citations
0→9
  • Storm spikes drove searches, but the rankings were not there to catch them
  • No neighborhood or roof-type pages to capture specific intent
  • Google Business Profile had no recent photos or posts to signal activity
  • Competitors with paid ads were eating the organic demand

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Neighborhood and roof-type landing pages built ahead of storm season
  • Google Business Profile photo and post cadence that signals activity
  • Review engine to build trust faster than the ad-driven competitors
  • Citation cleanup and schema for organic and AI visibility

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 10 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Roofing Co., Treasure Valley
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+2020+20+2020+1920+20+20+20+181517191620+20+20+20+151214101720+20+20+191613512182020+20+20171011131520+20+20+20+191617141620+20+20+20+2020+20+2020+1920+20+20+20+20+20+20+20+20+20+
21.1Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 10 months
Local Search Grid
Roofing Co., Treasure Valley
Captured
Month 10
81079107911899685795911668563710777246587994442698105552476911663574711889685797911891181079
7.1Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 13.4 to 4.112 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 19 to 6412 months
  • Lead volume up 118 percent year over year on the same storm seasons
  • Top-three coverage for roof repair and replacement across the valley
  • Neighborhood and roof-type pages that catch specific buying intent
  • A profile that looks active and current every time a storm sends traffic
Storms used to be a scramble. Now the demand finds us first, and we are not handing it to whoever bought ads that week.
General Manager, Roofing

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Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACRoofingMold RemediationTree ServicesLandscapingChiropracticAuto RepairRestaurantsSee all industries

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