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WATER DAMAGE RESTORATION · BOISE, ID

Average map rank #15 to #3, and steadier emergency calls every week

A regional restoration company that lived on referrals and one ZIP of map coverage. We built the visibility so the emergency calls land on their phone instead of a competitor's. A year and a half in, the work shows up steady week to week.

The situation

Where they were when they hired us.

Jobs / mo from search
~4/mo→~19/mo
Avg map rank
14.7→3.4
Monthly GBP calls
12→34
AI citations
0→6
  • Map coverage stopped one ZIP outside the shop, so most of the service area never saw them
  • Google Business Profile was thin, miscategorized, and posting nothing
  • Citations were inconsistent on name, address, and phone across 40-plus directories
  • No service or city landing pages for the emergency terms that actually convert
  • Zero presence in AI answers when someone asked for restoration near them

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Google Business Profile rebuild plus weekly location-targeted posts
  • City and service landing pages for the emergency terms that ring the phone
  • Review request and 24-hour response engine
  • Citation cleanup to identical NAP across every directory
  • Entity schema so AI engines can cite the business
  • Monthly geo grid expansion, one zone outward at a time

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 18 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Restoration Co., Mountain West
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+182017182020+20+20+20+191113151720+20+20+20+16139111820+20+20+20+171411131920+20+20+20+182017191620+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
22.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 18 months
Local Search Grid
Restoration Co., Mountain West
Captured
Month 18
968578579668563575773463537844413658555114369662241476783524547946856358579679685
5.4Avg rank
19%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 14.7 to 3.412 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 12 to 3412 months
  • Top-3 map coverage across the metro service area, not just the home ZIP
  • About 15 more jobs a month traced to search, steady week to week
  • Cited by ChatGPT and Google AI Overviews for local restoration queries
  • Review requests and 24-hour responses built into the daily routine
  • A documented playbook the owner can hand to the next hire
They run the visibility like it is their own business. The phone rings now, and we can see exactly which searches are driving it.
Co-owner, Water Damage Restoration

Want this for your business?

Request a visibility audit. We'll show you where you stand across Google and AI search, and whether the playbook fits.

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Most engagements run month to month. No pitch deck, no pressure.

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TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence
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SEOGEO (AI search), SEO add-onGoogle + Meta adsSocial Media ManagementCustom Local CampaignAll services
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Services
SEOGEO (AI search), SEO add-onGoogle + Meta adsSocial Media ManagementCustom Local CampaignAll services
Platform
Portal overviewExplore the toolsThe map and reportPortal assistantGlossary
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbing
TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence

Targeted Visibility Intelligence. Built by operators.

Firm foundation.

Based in the Treasure Valley, Idaho. Serving local businesses across the Pacific Northwest.

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