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PLUMBING · BOISE, ID

Average rank #17 to #5, and steadier emergency calls year round

A Boise-area plumbing company buried below the national lead-gen sites. We rebuilt the local footprint around emergency and drain intent. Average rank moved from 17 to 5 and the emergency phone steadied out.

The situation

Where they were when they hired us.

Jobs / mo from search
~6/mo→~22/mo
Avg map rank
17→5
Monthly GBP calls
17→38
AI citations
0→5
  • National lead-gen sites outranked them for every emergency term
  • Average geo grid rank sat around 17 across most of the service area
  • No drain, water heater, or emergency pages to match specific intent
  • Google Business Profile was dormant with no posts or fresh photos

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Google Business Profile rebuild and weekly post cadence
  • Drain, water heater, and emergency landing pages
  • Review request and rapid-response engine
  • Citation cleanup and schema to outrank the lead-gen sites
  • Monthly geo grid expansion across the metro

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 9 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Plumbing Co., Boise area
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+1920+18201720+20+20+20+20+1315171820+20+20+20+171512131920+20+20+20+1916131520+20+20+20+20+201719201720+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
23.3Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 9 months
Local Search Grid
Plumbing Co., Boise area
Captured
Month 9
81011810129101299689681091010574676101276635481188832659810944636109116674687101279689681291012911810118
7.9Avg rank
5%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 17 to 512 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 17 to 3812 months
  • Average geo grid rank from 17 to 5 across the core service area
  • About 16 more jobs a month traced to search, steadier year round
  • Dedicated drain, water heater, and emergency pages that convert
  • Outranks the national lead-gen sites for local emergency terms
We used to lose every emergency search to the big national sites. Now we are the local answer, and the call volume shows it.
Owner, Plumbing

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Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbing
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