HOW WE DID IT · PEST CONTROL · TWO MARKETS
A pest control company with two markets, steady routes, and a map presence that did not match the quality of the work. Every spring the demand spiked and the searches went to bigger brands with better rankings. The owner wanted a system a manager could run, not another marketing subscription.
Anonymized client. Figures on this page are illustrative of the engagement while the client clears exact numbers; each is marked.
What we found
Categories missing on the profile, and months between posts.illustrative
An old phone number still live across a chunk of the directories.illustrative
Good reviews arriving by accident, with no request going out after a finished job.illustrative
One generic services page carrying every pest, so the specific searches went elsewhere.illustrative
What we did
Profile rebuild in each market, citations corrected to one name and number, and the review request pace tied to completed routes.illustrative
Species and service pages built for the searches that pay, posted location by location, with the grid re-pulled monthly to find the weak zones.illustrative
By the second season the map held a top-three average across both markets, and the spring spike came to them instead of the bigger brands.illustrative
What happened
A visibility audit shows you the same grid, the same findings, and whether the playbook fits. No pitch deck, no pressure.
Most engagements run month to month.
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