MOLD REMEDIATION · MULTI-MARKET

Doubled review volume while launching two new markets

A mold remediation company expanding into new markets where nobody knew the name. We built the review engine and local footprint in parallel with the launch. Review volume doubled and the new markets ranked from the start.

The situation

Where they were when they hired us.

Revenue
~$45K/mo→~$110K/mo
Avg map rank
15.1→4.6
Monthly GBP calls
14→58
AI citations
0→10
  • New markets launched with no reviews and no local trust signals
  • Remediation intent was unaddressed beyond a single generic page
  • Citations were sparse, so the map barely registered them
  • No AI presence for health-driven searches about mold

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Review request engine launched alongside each new market
  • Inspection, removal, and air-quality landing pages
  • Citation build-out to register the map presence fast
  • Entity schema for AI citability on health-driven searches

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 8 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Mold Co., Multi-market
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+181916182020+20+20+20+191113141620+20+20+20+20129111820+20+20+20+171315121920+20+20+20+182017182020+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
22.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 8 months
Local Search Grid
Mold Co., Multi-market
Captured
Month 8
118911810791077968968799467469810555247691166225471188835259799468565910579689610791079118911
7.2Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 15.1 to 4.612 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 14 to 5812 months
  • Review volume doubled across the combined markets
  • New markets ranked top-three for remediation terms within the first season
  • Dedicated pages for inspection, removal, and air-quality intent
  • Cited in AI answers for local mold and air-quality questions
We walked into markets where nobody knew us and still showed up top-three within a season. The reviews did a lot of the heavy lifting.
Operations Lead, Mold Remediation

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