MED SPA · MERIDIAN, ID

Sold-out treatments and 3x the consultation bookings

A Meridian med spa with great outcomes and almost no local discovery. We built the visibility for treatment-specific intent and the review proof to back it. Consultations tripled and the popular treatments now sell out.

The situation

Where they were when they hired us.

Revenue
~$60K/mo→~$135K/mo
Avg map rank
13.9→4.3
Monthly GBP calls
21→66
AI citations
1→10
  • Strong outcomes but almost no local discovery for treatment searches
  • One generic services page instead of treatment-specific intent pages
  • Reviews did not reflect the actual quality of the work
  • No presence when someone asked AI for the best local treatment options

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Treatment-specific landing pages built around search intent
  • Google Business Profile rebuild with current photos and posts
  • Review engine that finally reflects the quality of the work
  • Entity schema and citations for AI and map visibility

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 6 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Med Spa, Meridian, ID
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+2020+20+20+20+20+20+20+20+20+181517191620+20+20+20+151213101720+20+20+20+1613512182020+20+20+171411131520+20+20+20+191617191620+20+20+20+2020+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
21.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 6 months
Local Search Grid
Med Spa, Meridian, ID
Captured
Month 6
78107968968857967489557457696662454710773332587894413658105574636967857967689681078107
6.4Avg rank
10%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 13.9 to 4.312 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 21 to 6612 months
  • Consultation bookings tripled from local search
  • The most popular treatments now book out in advance
  • Treatment-specific pages that match how clients search
  • Cited in AI answers for local med spa and treatment queries
Our results were always good. Now the right people actually find us, and the calendar reflects it.
Owner, Med Spa

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