HVAC · TREASURE VALLEY, ID

Average map rank 14 to 4, and emergency calls tripled in 12 months

A Treasure Valley HVAC company stuck on page two for the repair terms that pay. We rebuilt the local footprint around emergency intent. In a year they went from background noise to a top-three answer when the AC quits in July.

The situation

Where they were when they hired us.

Revenue
~$55K/mo→~$140K/mo
Avg map rank
14.1→3.9
Monthly GBP calls
24→78
AI citations
1→11
  • Ranked on page two for AC repair and furnace repair across most of the valley
  • Seasonal demand spiked but the phone did not, because nobody could find them in the moment
  • Service pages lumped every trade onto one thin page with no intent targeting
  • Reviews trickled in with no system, so social proof lagged the competition

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Google Business Profile rebuild around emergency and seasonal intent
  • Separate repair, install, and maintenance landing pages
  • Review request automation timed to job completion
  • Citation cleanup and entity schema for AI citability
  • Monthly geo grid sweeps to find and close the weak zones

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 12 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
HVAC Co., Treasure Valley
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+2020+20+2020+20+20+20+20+20+181517181520+20+20+20+191113101720+20+20+20+1612911182020+20+20171411121920+20+20+20+181517191620+20+20+20+2020+20+2020+20+20+20+20+20+20+20+20+20+20+20+
21.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 12 months
Local Search Grid
HVAC Co., Treasure Valley
Captured
Month 12
681078107968857857979456357581066135371077733158688446364895574576966857857107968968107
6.5Avg rank
10%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 14.1 to 3.912 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 24 to 7812 months
  • Average geo grid rank from 14 to under 4 across the core service area
  • Emergency call volume roughly tripled through the summer peak
  • Dedicated repair, install, and maintenance pages built around real search intent
  • Steady review velocity that now outpaces the two nearest competitors
When the heat hits, we are the first call now. We can watch the map fill in green zone by zone, so we know the work is doing its job.
Owner, HVAC

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