HVAC · SALT LAKE CITY, UT

Page two to top three across the Salt Lake valley in 12 months

A Salt Lake City HVAC company paying an out-of-state agency it could not get answers from. We rebuilt the local footprint around emergency and seasonal intent. In a year they went from page two to a top-three answer across the valley.

The situation

Where they were when they hired us.

Revenue
~$65K/mo→~$160K/mo
Avg map rank
13.7→4.1
Monthly GBP calls
26→82
AI citations
1→11
  • An out-of-state agency that could not show what it was doing or where they ranked
  • Page two for AC repair and furnace repair across most of the valley
  • Every trade lumped onto one thin page with no intent targeting
  • Reviews came in with no system, so social proof lagged the bigger shops

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Google Business Profile rebuild around emergency and seasonal intent
  • Separate repair, install, and maintenance landing pages
  • Review request automation timed to job completion
  • Citation cleanup and entity schema for AI citability
  • Monthly geo grid sweeps across the Salt Lake valley

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 12 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
HVAC Co., Salt Lake City
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+2020+20+20+20+20+20+20+151718151720+20+20+20+16131012182020+20+20+17146131520+20+20+20+191112141620+20+20+20+151719161720+20+20+2020+20+2020+20+20+20+20+20+20+20+20+20+20+20+20+
21.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 12 months
Local Search Grid
HVAC Co., Salt Lake City
Captured
Month 12
81078107968957857969666357471077335258789441365810556343696774574768857857979689681078
6.5Avg rank
10%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 13.7 to 4.112 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 26 to 8212 months
  • Average geo grid rank from 14 to about 4 across the Salt Lake valley
  • Booked solid through the summer peak instead of chasing it
  • Dedicated repair, install, and maintenance pages built around real intent
  • Review velocity that now outpaces the larger competitors
The old agency was three states away and never showed me anything. Now I can see exactly where I rank, and we stay booked through the summer.
Owner, HVAC

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