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HOLIDAY LIGHTING · MULTI-MARKET

Booked solid several weeks ahead of peak season

A seasonal installer that lived or died by a six-week window with no off-season pipeline. We built the visibility ahead of demand so the calendar filled early. They went into peak already booked weeks out instead of scrambling.

The situation

Where they were when they hired us.

Jobs / mo from search
~3/mo (in season)→~14/mo (in season)
Avg map rank
15.2→4.8
Monthly GBP calls
9→26
AI citations
0→3
  • Visibility only existed during the six-week buying window, too late to plan around
  • No off-season pages to capture early-research intent
  • A six-figure season rested entirely on word of mouth and last-minute ads
  • Thin profile with no proof of past installs to build trust

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Service and neighborhood pages built months before the season
  • Paired paid ads timed to the local buying window
  • Review velocity and social proof timed to the buying window
  • Mailed campaign support paired with the SEO foundation

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 6 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Holiday Lighting Co., Multi-market
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+181920+182020+20+20+20+1916131420+20+20+20+20+20129161820+20+20+20+171415121920+20+20+20+182017192020+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
23.7Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 6 months
Local Search Grid
Holiday Lighting Co., Multi-market
Captured
Month 6
118101181012910127968968129885746981010546376101166614871188724658129946746109101079689610129101291181011
7.9Avg rank
4%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 15.2 to 4.812 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 9 to 2612 months
  • Booked several weeks ahead of peak instead of scrambling in November
  • About 11 more installs over the season on the same crew
  • Off-season pipeline that used to be empty now fills early
  • Each season starts further ahead because the work compounds
We stopped scrambling for ads in November. The work compounds, so each season starts further ahead than the last.
Owner, Holiday Lighting

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TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence
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Services
SEOGEO (AI search), SEO add-onGoogle + Meta adsSocial Media ManagementCustom Local CampaignAll services
Platform
Portal overviewExplore the toolsThe map and reportPortal assistantGlossary
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbing
TVI, Targeted Visibility IntelligenceTVI, Targeted Visibility Intelligence

Targeted Visibility Intelligence. Built by operators.

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Based in the Treasure Valley, Idaho. Serving local businesses across the Pacific Northwest.

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