DENTAL · SANDPOINT, ID

New patient calls roughly tripled in a small town where everyone knows everyone

A Sandpoint dental practice that leaned on word of mouth until a competitor started winning the online searches. We rebuilt the local footprint and the review proof. In eight months the new-patient calls roughly tripled.

The situation

Where they were when they hired us.

Revenue
~$70K/mo→~$135K/mo
Avg map rank
12.4→4
Monthly GBP calls
18→61
AI citations
1→9
  • A newer competitor was outranking them for dentist and dental implant searches in their own town
  • One generic page instead of service pages for the treatments people search by name
  • Reviews trickled in with no system, so the rating lagged the quality of care
  • No presence when someone new to the area asked AI for a local dentist

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Treatment-specific landing pages built around patient search intent
  • Google Business Profile rebuild with current photos and weekly posts
  • Review request and response engine that runs on its own
  • Citation cleanup and entity schema for AI and map visibility

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 8 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Dental Practice, Sandpoint
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+2020+20+2020+20+20+20+151718151720+20+20+1916131012182020+20+2017107131520+20+20+20+191113101620+20+20+20+15171916171920+20+1920+20+2020+20+2020+20+20+20+20+20+20+20+20+20+
21.1Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 8 months
Local Search Grid
Dental Practice, Sandpoint
Captured
Month 8
810796896810579674696774574768834525979455147581066135371077746358688579674896810781079
6.5Avg rank
9%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 12.4 to 412 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 18 to 6112 months
  • New patient call volume roughly tripled from local search
  • Top-three coverage for general dentistry and implant terms across the area
  • Treatment-specific pages that match how patients actually search
  • Cited in AI answers for local dentist and dental implant questions
Three other practices nearby and we all looked the same online. Now we are the first one people see when they move to town, and the schedule shows it.
Owner, Dental

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