CLEANING SERVICE · BOISE, ID

Average rank 19 to 4, and recurring contracts doubled

A Boise cleaning company buried below the national booking platforms. We rebuilt the local footprint around recurring and move-out intent. Average rank moved from 19 to 4 and the recurring contracts doubled.

The situation

Where they were when they hired us.

Revenue
~$35K/mo→~$95K/mo
Avg map rank
19→4.4
Monthly GBP calls
14→52
AI citations
0→6
  • National booking platforms outranked them for every cleaning search
  • Average geo grid rank sat near 19 across most of the service area
  • No pages separating recurring, deep clean, and move-out intent
  • A near-empty Google Business Profile with no posts or photos

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Pages for recurring, deep clean, and move-out cleaning intent
  • Google Business Profile rebuild and weekly post cadence
  • Review request engine timed to completed jobs
  • Citation cleanup and schema to outrank the booking platforms

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 8 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Cleaning Co., Boise
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+1920+20+2020+20+20+20+1916181420+20+20+20+20+201791620+20+20+20+20+20+1415171920+20+20+20+20+2020+182020+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
24.9Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 8 months
Local Search Grid
Cleaning Co., Boise
Captured
Month 8
81079107911899685795911668563710777246587994442698105552476911663574711889685797911891181079
7.1Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 19 to 4.412 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 14 to 5212 months
  • Average geo grid rank from 19 to 4 across the core service area
  • Recurring cleaning contracts roughly doubled
  • Dedicated pages for recurring, deep clean, and move-out intent
  • Outranks the national booking platforms for local cleaning terms
We were losing every search to the big booking sites. Now we are the local answer, and the recurring clients are the ones that keep the lights on.
Owner, Cleaning Service

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