AUTO REPAIR · COEUR D'ALENE, ID

A 20-year shop finally ranking for its own town, with the bays full year round

A long-established Coeur d'Alene repair shop that somehow did not show up for its own city. We fixed the foundation and built out the service intent pages. Ten months later the bays stay full through the slow months too.

The situation

Where they were when they hired us.

Revenue
~$55K/mo→~$120K/mo
Avg map rank
13.1→4.5
Monthly GBP calls
22→63
AI citations
0→7
  • Twenty years in business and still not ranking for brake, transmission, or repair searches in their own town
  • Google Business Profile was miscategorized and posting nothing
  • Citations carried an old phone number across dozens of directories
  • No service-specific pages, so the high-value repair searches went elsewhere

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Google Business Profile rebuild and correct categorization
  • Service-specific landing pages for the repairs that pay
  • Citation cleanup to one consistent NAP across every directory
  • Review request engine timed to vehicle pickup
  • Monthly geo grid sweeps to close the weak zones

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 10 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Auto Repair Shop, Coeur d'Alene
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+2020+20+2020+20+20+20+20+16181517182020+20+20+171411131520+20+20+20+19117141620+20+20+20+151214111720+20+20+20171815171920+20+20+20+20+2020+20+2020+20+20+20+20+20+20+20+20+20+20+
21.8Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 10 months
Local Search Grid
Auto Repair Shop, Coeur d'Alene
Captured
Month 10
107911891181077957968118835746989955237591166615371077724658799467469810579579691181079107911
7.2Avg rank
7%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 13.1 to 4.512 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 22 to 6312 months
  • Top-three coverage for the core repair terms across the home city
  • Bays stay full through the slow season instead of just the rush
  • Dedicated pages for brakes, transmission, diagnostics, and fleet work
  • Citations corrected to one consistent phone number everywhere
We had been here two decades and still could not be found for our own town. That is fixed now, and the slow months actually have work in them.
Owner, Auto Repair

Want this for your business?

Request a visibility audit. We'll show you where you stand across Google and AI search, and whether the playbook fits.

Download the full report (PDF)Coming soon

Most engagements run month to month. No pitch deck, no pressure.

Request a visibility audit
TVITargeted Visibility Intelligence
Services
SEOWhat's Up 208Premium Custom Local CampaignCustom Mailer Outreach CampaignPop-up Local CampaignAll services
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACSee all 15 industries
Treasure Valley InsiderInsightsAbout
Request a visibility audit
Services
SEOWhat's Up 208Premium Custom Local CampaignCustom Mailer Outreach CampaignPop-up Local CampaignAll services
Industries
Water Damage RestorationPest ControlHoliday LightingWindow WashingPlumbingHandyman ServicesJunk RemovalHVACRoofingMold RemediationTree ServicesLandscapingChiropracticAuto RepairRestaurantsSee all industries

Company

Treasure Valley InsiderInsightsAboutOur processTestimonialsPublicationsContactRequest a visibility audit
TVITargeted Visibility Intelligence

Targeted Visibility Intelligence. Built by operators.

Treasure Valley, Idaho

Services

  • SEO
  • What's Up 208 sponsorship
  • Premium Custom Local Campaign
  • Custom Mailer Outreach
  • All services

Industries

  • All industries
  • Water Damage Restoration
  • Pest Control
  • Holiday Lighting
  • Window Washing
  • Plumbing
  • Handyman Services
  • Junk Removal
  • HVAC
  • Roofing
  • Mold Remediation
  • Tree Services
  • Landscaping
  • Chiropractic
  • Auto Repair
  • Restaurants

Company

  • About
  • Insights
  • Case studies
  • Testimonials
  • Our process
  • Visibility audit
  • Treasure Valley Insider
  • Publications
  • Contact

Owned media

What's Up 208

What's Up Magic Valley (coming 2027)

Privacy · Terms