POOL SERVICE · SCOTTSDALE, AZ

A recurring route filled across the valley, then a second truck

A Scottsdale pool service that wanted recurring contracts, not one-off cleanings. We built the visibility for service-area and repair intent. In eleven months the route filled out across the valley and they added a second truck.

The situation

Where they were when they hired us.

Revenue
~$45K/mo→~$130K/mo
Avg map rank
16→4.6
Monthly GBP calls
13→60
AI citations
0→7
  • Visibility barely reached past a couple ZIP codes in a sprawling metro
  • No pages separating recurring service from repair and equipment intent
  • Google Business Profile sat dormant with no recent photos or posts
  • Sparse citations, so the map barely registered them in a crowded market

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Pages for recurring service, repair, and equipment intent
  • Google Business Profile rebuild with current photos and posts
  • Citation build-out to register the map presence in a crowded metro
  • Review request engine timed to recurring service visits
  • Monthly geo grid expansion across the valley service area

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 11 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Pool Service Co., Scottsdale
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+201719201720+20+20+20+20+1315121920+20+20+20+181411132020+20+20+20+1916131420+20+20+20+20+20171920+1820+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
23.7Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 11 months
Local Search Grid
Pool Service Co., Scottsdale
Captured
Month 11
810129101291181096810781091166746871012772454812988332698101054637610116685687118896810781291181011810129
7.9Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 16 to 4.612 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 13 to 6012 months
  • Recurring service route filled out across the metro service area
  • Top-three coverage for pool service and repair terms in the core zones
  • Separate pages for recurring service, repair, and equipment intent
  • Enough steady demand to justify and fill a second truck
We wanted recurring routes, not one-time cleanings. The map filled in across the valley and we put a second truck on the road because of it.
Owner, Pool Service

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