LANDSCAPING · PARK CITY, UT

From one neighborhood to resort-wide, with design-build jobs replacing mow-and-go

A Park City landscaper with great work but visibility that stopped at the edge of one neighborhood. We built the local footprint across the resort area. Nine months later the calls coming in are the high-value design-build projects, not just weekly mowing.

The situation

Where they were when they hired us.

Revenue
~$40K/mo→~$120K/mo
Avg map rank
15.6→4.2
Monthly GBP calls
11→54
AI citations
0→8
  • Map coverage stopped a few neighborhoods out, so most of the resort area never saw them
  • One generic services page instead of design-build and maintenance intent pages
  • Reviews were thin and did not reflect the quality of the install work
  • No presence for the second-home and HOA searches that drive the big jobs

What we built

The specific playbook we ran.

Each piece maps to a part of the local SEO system. Follow a link to see how it works.

  • Design-build, maintenance, and seasonal landing pages built around real intent
  • Google Business Profile rebuild with current project photos and posts
  • Review request engine timed to project completion
  • Citation cleanup to identical NAP across the resort-area directories
  • Monthly geo grid expansion across the resort service area

The geo grid

Red to green, zone by zone.

Two Local Search Grids for the same business: where the map sat at the start, and where it landed after 9 months. Illustrative data, not a specific client export.

Before TVI
Local Search Grid
Landscaping Co., Park City
Captured
Month 0
20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+1819161820+20+20+20+171416131920+20+20+20+191681420+20+20+20+20+201214161720+20+20+20+161820171920+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
23.1Avg rank
0%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+
After 9 months
Local Search Grid
Landscaping Co., Park City
Captured
Month 9
910791189118105795796911663574711888352597994443659105662486107774674811885795798911810791079
7.2Avg rank
6%Top-3 visibility
81Searches simulated
Top 3 4-7 8-12 13-19 20+

The numbers

Twelve months of compounding.

Average map rank

Lower is better. The line climbs as the rank improves.

M1M12
Avg rank: 15.6 to 4.212 months

Monthly calls from Google

Calls attributed to the Google Business Profile each month.

M1M12
Monthly calls: 11 to 5412 months
  • Top-three coverage across the full resort service area instead of one neighborhood
  • Design-build and hardscape inquiries now lead the call mix, not mow-and-go
  • Dedicated pages for design-build, maintenance, and seasonal cleanup intent
  • Review velocity that finally matches the portfolio of completed work
We used to be invisible past our own street. Now we show up across the whole resort area, and the jobs coming in are the ones worth having.
Owner, Landscaping

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